Agency Income
Clients can be attracted to agency services
because they do it all. They also have many
layers of management, sales, accounting,
art-direction, designers, production staff and
supervisory personnel––not to forget owner(s).
An assignment flows in all kinds of different
layers, cutting in on the budget pie––absorbed
by a very large overhead.
However, clients’ full advertising campaigns,
involving radio and television advertising, are
better served by a competent agency.
In-House Staff Cost
Some businesses are attracted to having an
in-house design/advertising department. Close
proximity and perceived cost savings are strong
motivations. However, marketing objectivity can
be lost due to a staff’s status as employees––
having to please the boss.
Overlooked costs can be traced to allocated
space, utilities, benefits (vacation, sick-leave,
health insurance, income and social security
taxes, unemployment, materials, hard- and
software, etc.) and designer salaries.
Design Group USA income
Companies benefit more by outsourcing skills
(experience not always available internally),
using them as needed for corporate branding-
logos-imaging, stationary, signage, web
desigdn, publications and brochures.
The question is easily answered. Design Group
USA does not fragment any assignment through
different staff layers. Each client works directly
with one person only for more creativity.
Expertise can easily be found with design-
marketing consultants such as Design Group
USA, having a very small overhead, leading to
a better use of budgets.
