Rewards
One client’s budget was $23,000, including
printing, yet they received over $700,000 in new
product orders within the first month.
One ad placement in a magazine returned over
$240,000 in real estate sign orders with a $3,000
investment two weeks from the ad's first place-
ment. Naturally, this does not happen every time
a project is finished. Much depends on client
marketing strategies.
When a client receives such a monetary return
that’s real recognition for excellence.
Awards
Awards do not provide a client financial benefits.
Only effective design and marketing skills can
generate a return on investments. However, four
major awards were granted for artistic vision,
without Design Group USA submitting any entrees.
An Oscar recognizes superb acting worldwide.
The CLIO (gold statuette) acknowledges ecellence
in creative marketing internationally - over twelve-
thousand entries were received that year.
Creativity “... is a constant process of evolution.
So many different awards all become one thing,
it all blurs... is surreal and (leaves) a false sense
of success and failure at the same time.”
Heath Ledger Actor, Oscar, SAG, BAFTA,
and Golden Globe winner.
The ADDY ®, (center) annually bestowed by the
American Advertising Federation, is the highest
award for excellence, recognizing black/white
pencil illustrations that “evoked a provocative
mood and prepare the reader for mind expansion”.
Recipients were selected from over eighty-
thousand entries world-wide, and recognized for
their “true spirit of creative excellence”.
The same illustrations received the New York
Society of Illustrators award for its innovative
excellence (see Creative Imaging+Art).
The Utah Advertising Federation (left) awarded a
Gold Award for a Utah Boys Ranch publication.
