American Linen
American Linen, formerly known as Steiner
Corporation, is a world-wide company.
Management decided that new corporate
branding would be in the best interest of
the company. For security and marketing
reasons it was counterproductive
to continue using the family name.
To allow a fair comparison, these images
are presented in black.
KSL Television
Activities by competitive stations motivated
management to create a new corporate logo.
Previous creations of a new graphic symbol
for each new campaign was counterproductive,
causing branding confusion, and difficult to
integrate with computer generated screen
images.
Simplicity became an essential tool to assure
easy implementation, station recognition,
and continuity to maintain a unified marketing
concept.
Big "D" Corporation
Popularly know as Big-D this construction
company, responsible for very large projects,
wanted to convey a more modern branding.
The old “mom & pop” image no longer
projected success. Positive intimidation
techniques are real when implemented
correctly––widely used in true corporate
branding, so important for marketing.
The company president’s last name initial
“L” was placed together as if shaking hands.
All company office papers, including a check
with a logo safety pattern, use the new symbol.
logo enhancement
