Company Branding
Eventual marketing success is determined by consumer response to quality service and products featured. Company branding is only a means to an end, Any guarantee for success depends on correct marketing strategies.
Companies use an identity to quickly convey who they are and what they stand for to con- sumers. This is an essential marketing tool in all levels of society. Manufacturing labels in clothing serve the same function.
Corporate Identity
Each company has certain preferences when represented by a symbol. This is encouraged to provide better solutions for each client, not only in subject, but also in style.
Even though likes and dislikes may surface, color choice is dictated by what consumers traditionally identify with a certain product/ service based on centuries of association.
Every design is thoroughly tested for size (will it
work when reproduced small) and for single color/
black only printing/use.
Logo Design
Having a logo/symbol/image is not a luxury.
Like a banner, by which armies marched into
battle, coat of arms that represented families,
even symbols that identified tribes, each had
its purpose to provide instant recognition.
As one CEO of a major airline, using three large
agencies in Chicago to handle their marketing
needs, expressed:
“The design of our new logo was assigned to
a graphic design firm in Los Angeles because
agencies do not have the inherent talent or
expertise to handle such an important
assignment”.
